PRIVACY POLICY
This Privacy Policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within the framework of our services and within our online offer and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offer"). With regard to the terminology used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

CONTROLLER
Animus Medicus - Owner Wichard Lüdje
Richard-Wagner.Str. 5

93055 Regensburg

TYPES OF DATA PROCESSED
Inventory data (e.g., personal master data, names or addresses). Contact data (e.g., e-mail, telephone numbers).
Content data (e.g., text entries, photographs, videos).
Usage data (e.g., websites visited, interest in content, access times).
Meta/communication data (e.g., device information, IP addresses).
CATEGORIES OF DATA SUBJECTS
Visitors and users of the online offer (hereinafter we refer to the data subjects collectively as "users").

PURPOSE OF PROCESSING
- Provision of the online offer, its functions and contents.

- Responding to contact requests and communicating with users.

- Security measures.

- Reach Measurement/Marketing

USED TERMINOLOGY
“Personal data” means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually every handling of data.

“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

RELEVANT LEGAL BASIS
Pursuant to Art. 13 GDPR, we inform you of the legal basis of our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e., the EU and EEA, the following applies unless the legal basis is stated in the privacy policy:

The legal basis for obtaining consent is Art. 6 (1) lit. a and Art. 7 GDPR;

The legal basis for processing to fulfill our services and perform contractual measures as well as to respond to inquiries is Art. 6 (1) lit. b GDPR;

The legal basis for processing to fulfill our legal obligations is Art. 6 (1) lit. c GDPR;

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) 1 lit. d GDPR as legal basis.

The legal basis for the necessary processing for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Art. 6 para. 1 lit. e GDPR.

The legal basis for the processing for the purposes of our legitimate interests is Art. 6 para. 1 lit. f GDPR.

The processing of data for purposes other than those for which they were collected is governed by the provisions of Art. 6 para. 4 GDPR.

The processing of special categories of data (according to Art. 9 para. 1 GDPR) is governed by the provisions of Art. 9 para. 2 GDPR.

SECURITY MEASURES
In accordance with legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as controlling access, input, disclosure, ensuring availability and separation. Furthermore, we have established procedures that guarantee the exercise of data subject rights, data deletion and response to data breaches. Furthermore, we consider the protection of personal data already during the development and selection of hardware, software, and processes, in accordance with the principle of data protection by design and by data protection-friendly default settings.

COOPERATION WITH PROCESSORS, JOINT CONTROLLERS AND THIRD PARTIES
If, in the context of our processing, we disclose data to other persons and companies (processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g., if a transmission of the data to third parties, such as payment service providers, is required for contract fulfillment), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we disclose, transfer, or otherwise grant access to data to other companies within our group, this is done particularly for administrative purposes as a legitimate interest and, furthermore, on a basis compliant with legal requirements.

TRANSFERS TO THIRD COUNTRIES
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation) or if this occurs in the context of using third-party services or disclosing or transferring data to other persons or companies, this will only take place if it is necessary to fulfill our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we only process or have data processed in a third country if the legal requirements are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations.

RIGHTS OF DATA SUBJECTS
You have the right to request confirmation as to whether relevant data is being processed and for information about this data as well as for further information and a copy of the data in accordance with legal requirements.

In accordance with legal requirements, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

You have the right, in accordance with legal regulations, to request the immediate deletion of relevant data or, alternatively, to request a restriction of data processing in accordance with legal regulations.

You have the right to receive the data concerning you that you have provided to us, in accordance with legal regulations, and to request its transmission to other responsible parties.

Furthermore, you have the right, in accordance with legal regulations, to lodge a complaint with the competent supervisory authority.

CANCELLATION RIGHT
You have the right to withdraw granted consent with future effect.

RIGHT TO OBJECT
You can object to the future processing of your data in accordance with legal regulations at any time. The objection can be lodged in particular against processing for direct marketing purposes.

COOKIES AND RIGHT TO OBJECT TO DIRECT ADVERTISING
“Cookies” are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the contents of a shopping cart in an online shop or a login status can be stored. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". This allows, for example, the login status can be saved if users visit the site after several days. Likewise, such a cookie can save user interests, which are used for reach measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the controller who operates the online offer (otherwise, if they are only its cookies, they are called "first-party cookies").

We may use temporary and permanent cookies and clarify this in our privacy policy.

If users do not want cookies stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies employed for online marketing purposes, especially in the case of tracking, can be declared via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, the storage of cookies can be prevented by disabling them in your browser settings. Please note that in this case, not all functions of this online offer may be available.

DATA DELETION
The data processed by us will be deleted or its processing restricted in accordance with legal requirements. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it.

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

CHANGES AND UPDATES TO THE PRIVACY POLICY
We kindly ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require action on your part (e.g., consent) or another individual notification.

BUSINESS-RELATED PROCESSING
In addition, we process

- Contract data (e.g., subject matter of the contract, term, customer category).

- Payment data (e.g., bank details, payment history)

of our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT
We process our customers' data as part of the order process in our online shop to enable them to select and order the chosen products and services, as well as their payment and delivery, or execution.

The processed data includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, prospects and other business partners. The processing is carried out for the purpose of providing contractual services within the framework of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of your shopping cart and persistent cookies to store your login status.

The processing is carried out for the fulfillment of our services and the execution of contractual measures (e.g., processing of orders) and insofar as it is legally required (e.g., legally required archiving of business transactions for commercial and tax purposes). The information marked as required is necessary for the establishment and fulfillment of the contract. We disclose the data to third parties only in the context of delivery, payment, or within the framework of legal permissions and obligations, as well as when this is based on our legitimate interests, about which we inform you in this privacy policy (e.g., to legal and tax advisors, financial institutions, freight companies, and authorities).

Users can optionally create a user account, allowing them to view their orders, among other things. During registration, the required mandatory information will be communicated to the users. User accounts are not public and cannot be indexed by search engines. If users terminate their user account, their data relating to the user account will be deleted, subject to its retention being necessary for commercial or tax law reasons. Information in the customer account remains until its deletion, followed by archiving in the event of a legal obligation or our legitimate interests (e.g., in the case of legal disputes). It is the users' responsibility to back up their data before the end of the contract if they have terminated their account.

During registration and subsequent logins, as well as when using our online services, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as well as the users' protection against misuse and other unauthorized use. This data is generally not transferred to third parties, unless it is necessary for the pursuit of our legal claims as a legitimate interest or there is a legal obligation to do so.

Deletion takes place after expiry of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations from contracts with customers), whereby the necessity of storing the data is reviewed every three years; in the case of storage due to statutory archiving obligations, deletion takes place after their expiry.

EXTERNAL PAYMENT SERVICE PROVIDERS
We use external payment service providers, through whose platforms users and we can conduct payment transactions (e.g. , each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of fulfilling contracts, we use payment service providers on the basis of Art. 6 para. 1 lit. b. GDPR. Furthermore, we use external payment service providers based on our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. This information is required to process the transactions. The entered data is, however, only processed and stored by the payment service providers. This means we do not receive any account or credit card information, but only information confirming or declining the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is for the purpose of identity and credit checks. In this regard, we refer you to the terms and conditions and privacy policies of the payment service providers.

For payment transactions, the terms and conditions and privacy policies of the respective payment service providers apply, which are available on their respective websites or transaction applications. We also refer to these for further information and assertion of revocation, information, and other data subject rights.

CONTACT US
When contacting us (e.g. (by contact form, email, telephone, or via social media) the user's information will be processed for the purpose of handling the contact request and its processing acc. Art. 6 para. 1 lit. b. (within the framework of contractual/pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) GDPR. The user's information may be stored in a Customer-Relationship-Management System ("CRM System") or comparable inquiry organization.

We delete the inquiries if they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

NEWSLETTER
With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch, and statistical evaluation procedures, as well as your right to object. By subscribing to our newsletter, you agree to the receipt and the described procedures.

Newsletter content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the user's consent. Furthermore, our newsletters contain information about our products and accompanying information (e.g., safety instructions), offers, promotions, and our company.

Double opt-in and logging: Subscription to our newsletter takes place in a so-called double opt-in procedure. This means that you will receive an email after registering, in which you are asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's email address. Newsletter registrations are logged to verify the registration process according to legal requirements. This includes storing the registration and confirmation time, as well as the IP address. Changes to your data stored with the mailing service provider are also logged.

Registration Data: To subscribe to the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personal address in the newsletter.

The distribution of the newsletter and the associated performance measurement are based on the recipient's consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 107 para. 2 TKG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. GDPR in conjunction with § 107 para. 2 and 3 TKG.

The logging of the login process is based on our legitimate interests according to Art. 6 para. 1 lit. f GDPR. Our interest is in the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users, and also allows us to provide proof of consent.

Cancellation/Withdrawal - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. A request for individual deletion is possible at any time, provided the prior existence of consent is confirmed.

Subscribe to our E-Mail Newsletter

When you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link. By activating the confirmation link, you consent to our use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you subscribe to the newsletter, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace possible misuse of your email address at a later date. The data collected by us when subscribing to the newsletter will be used exclusively for advertising purposes via the newsletter.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the contact person mentioned above. After unsubscribing, your email address will be promptly removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data usage as permitted by law and about which we inform you in this declaration.

Dispatch of the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for similar goods or services to those already purchased from our range. According to § 7 para. 3 UWG (German Fair Trade Practices Act), we do not need to obtain separate consent from you for this. In this respect, data processing is based solely on our legitimate interest in personalized direct marketing pursuant to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the responsible party mentioned at the beginning. This will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

Newsletter-Versand via Klaviyo

Our email newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we forward the data you provided when registering for the newsletter. This transfer is carried out in accordance with Art. 6 para. 1 lit. f DSGVO und dient unserem berechtigten Interesse an der Verwendung eines werbewirksamen, sicheren und nutzerfreundlichen Newslettersystems. Bitte beachten Sie, dass Ihre Daten in der Regel an einen Server von Klaviyo in den USA übertragen und dort gespeichert werden. Klaviyo verwendet diese Informationen zum Versand der Newsletter in unserem Auftrag. Klaviyo nutzt die Daten unserer Newsletterempfänger nicht, um diese selbst anzuschreiben oder sie an Dritte weiterzugeben. Zum Schutz Ihrer Daten in den USA haben wir mit Klaviyo einen Datenverarbeitungsauftrag („Data-Processing-Agreement“), in dem sich Klaviyo dazu verpflichtet, die Daten unserer Nutzer zu schützen, entsprechend dessen Datenschutzbestimmungen in unserem Auftrag zu verarbeiten und insbesondere nicht an Dritte weiter zu geben.

You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy

Product Availability Notification by Email

If we offer the option in our online shop to inform you by email about the availability of selected, temporarily unavailable items, you can subscribe to our product availability email notification service. If you subscribe to our product availability email notification service, we will send you a one-time email notification about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending this notification. This means that we will only send you a corresponding notification after you have expressly confirmed that you consent to receiving such a message. We will then send you a confirmation email asking you to confirm that you wish to receive such a notification by clicking on a corresponding link. By activating the confirmation link, you consent to our use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for our email notification service for product availability, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability will be used exclusively to inform you about the availability of a specific item in our online shop. You can unsubscribe from the product availability email notification service at any time by sending a message to the contact person mentioned at the beginning. After unsubscribing, your email address will be promptly deleted from our distribution list established for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data usage that is permitted by law and about which we inform you in this declaration.

The shipping service provider may use the recipient's data in pseudonymous form, i.e., without assignment to a user, to optimize or improve their own services, e.g. used for the technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.

NEWSLETTER - PERFORMANCE MEASUREMENT
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a dispatch service provider, from its server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. Statistical analysis also includes determining whether newsletters are opened, when they are opened, and which links are clicked. This information can be technically associated with individual newsletter recipients. However, it is neither our intention, nor, if used, that of the mailing service provider, to monitor individual users. The evaluations serve us much more to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of performance measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled.

HOSTING AND EMAIL DELIVERY
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services, which we use for the purpose of operating this online presence.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors of this online presence based on our legitimate interests in an efficient and secure provision of this online presence pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

GOOGLE TAG MANAGER
Google Tag Manager is a solution that allows us to manage so-called Manage website tags through an interface (and thus integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of personal user data, reference is made to the following information on Google services. Terms of Service: https://www.google.com/intl/de/tagmanager/use-policy.html.

GOOGLE ANALYTICS
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offering by users is generally transmitted to and stored by Google on servers in the United States.

Google is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities within this online service and to provide us with further services associated with the use of this online service and internet usage. In this process, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online offer, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data usage by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

The user's personal data will be deleted or anonymized after 14 months.

GOOGLE UNIVERSAL ANALYTICS
We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a Google Analytics process in which user analysis is based on a pseudonymous user ID, thereby creating a pseudonymous user profile with information from the use of various devices (so-called "cross-device tracking").

FACEBOOK PIXEL, CUSTOM AUDIENCES AND FACEBOOK CONVERSION
Within our online offer, due to our legitimate interests in the analysis, optimization, and economic operation of our online offer and for these purposes, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, Facebook Ireland Ltd. , 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to identify visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to display our Facebook ads only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). Using the Facebook Pixel, we aim to ensure our Facebook ads align with users' potential interests and are not perceived as intrusive. The Facebook Pixel also allows us to track the effectiveness of our Facebook ads for statistical and market research purposes by monitoring whether users are redirected to our website after clicking on a Facebook ad (known as a "conversion").

Facebook processes data according to its Data Policy. General information on the display of Facebook ads can be found in Facebook's Data Policy: https://www.facebook.com/policy. Specific information and details about the Facebook Pixel and how it works are available in the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook Pixel and the use of your data to display Facebook ads. To adjust the types of ads you see within Facebook, you can visit the page set up by Facebook and follow the instructions for settings-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

ONLINE PRESENCE IN SOCIAL MEDIA
We maintain online presences within social networks and platforms to communicate with active customers, prospects, and users and to inform them about our services.

Please note that user data may be processed outside of the European Union. This may pose risks for users, as the enforcement of user rights may be more difficult. Regarding US providers certified under the Privacy Shield, we note that they commit to comply with EU data protection standards.

Furthermore, user data is generally processed for market research and advertising purposes. For example, usage profiles can be created from user behavior and resulting interests. These usage profiles can in turn be used to display advertisements, both within and outside the platforms, that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of users' personal data is based on our legitimate interests in effective user information and communication with users pursuant to Art. 6 para. 1 lit. f. GDPR. If the users are asked by the respective platform providers for consent to the aforementioned data processing, the legal basis for the processing is Art. 6 para. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing operations and the possibilities for objection (opt-out), we refer to the information provided by the providers linked below.

Also in the case of requests for information and the assertion of user rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the user data and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you can contact us.

- Facebook, -Pages, -Groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) based on an agreement on joint processing of personal data - Privacy Policy: https://www.facebook.com/about/privacy/, specifically for Pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

- Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/.

- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/ Opt-Out: https://about.pinterest.com/de/privacy-policy.

- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Privacy Policy/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung

- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.

- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy/ Opt-Out: https://soundcloud.com/pages/privacy.

INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT
Within our online offer, we use content or service offers from third-party providers based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to only use content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through these "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visit time, and further information on the use of our online offer, as well as being linked with such information from other sources.

VIMEO
We can integrate videos from the platform "Vimeo" of the provider Vimeo Inc. Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA, integrate. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data usage for marketing purposes (https://adssettings.google.com/).

YOUTUBE
We integrate videos from the platform "YouTube" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

GOOGLE RECAPTCHA
We integrate the function for detecting bots, e.g., for entries in online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated

GOOGLE MAPS
We integrate maps from the service "Google Maps" provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Processed data may include IP addresses and location data of users, which are not collected without their consent (usually provided within the settings of their mobile devices). The data may be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

USE OF FACEBOOK SOCIAL PLUGINS
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer as defined in Art. 6 (1) lit. f. GDPR), we use social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

This may include, for example, B. Content such as images, videos, or text and buttons that allow users to share content from this online offer within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user accesses a function of this online offer that contains such a plugin, their device establishes a direct connection to Facebook's servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer by it. In doing so, usage profiles of the users may be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/

If a user is a Facebook member and does not want Facebook to collect data about them via this online offer and link it to their member data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.

TWITTER
Within our online offer, functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include, for example, Content such as images, videos, or texts and buttons allow users to share content from this online offer within Twitter.

If users are members of the Twitter platform, Twitter can assign the call of the aforementioned content and functions to the users' profiles there. Twitter is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

INSTAGRAM
Within our online offer, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This may include, for example, content such as images, videos, or texts and buttons that allow users to share content from this online offer within Instagram. If users are members of the Instagram platform, Instagram can associate the access of the aforementioned content and functions with the users' profiles there. Instagram Privacy Policy: http://instagram.com/about/legal/privacy/.