Privacy Policy

PRIVACY POLICY
This privacy policy explains the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") in the context of the provision of our services and within our online offering and the associated websites, functions and content as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offering"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

RESPONSIBLE PERSON
Animus Medicus - Owner Wichard Lüdje
Richard-Wagner.Str. 5

93055 Regensburg

TYPES OF DATA PROCESSED
Inventory data (e.g., personal master data, names or addresses). Contact details (e.g., email, telephone numbers).
Content data (e.g., text entries, photographs, videos).
Usage data (e.g., websites visited, interest in content, access times).
Meta/communication data (e.g., device information, IP addresses).
CATEGORIES OF AFFECTED PERSONS
Visitors and users of the online offer (hereinafter we refer to the persons concerned collectively as “users”).

PURPOSE OF PROCESSING
- Provision of the online offer, its functions and contents.

- Answering contact requests and communicating with users.

- Security measures.

- reach measurement/marketing

TERMS USED
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data.

‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

‘Profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

The “controller” means the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

RELEVANT LEGAL BASIS
In accordance with Art. 13 GDPR, we inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies if the legal basis is not mentioned in the data protection declaration:

The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR;

The legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR;

The legal basis for processing to fulfill our legal obligations is Art. 6 (1) lit. c GDPR;

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.

The legal basis for the processing required to perform a task carried out in the public interest or in the exercise of official authority vested in the controller is Art. 6 (1) (e) GDPR.

The legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR.

The processing of data for purposes other than those for which they were collected is governed by the provisions of Article 6 (4) GDPR.

The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined in accordance with the provisions of Art. 9 Para. 2 GDPR.

SAFETY MEASURES
In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to it, input, transfer, ensuring availability and separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and response to data threats. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.

COOPERATION WITH CONTRACT PROCESSORS, JOINT CONTROLLER AND THIRD PARTIES
If, as part of our processing, we disclose data to other persons and companies (contract processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if transmission of the data to third parties, such as payment service providers, is necessary to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant access to data to other companies in our group, this is done in particular for administrative purposes as a legitimate interest and, in addition, on a basis that complies with the statutory requirements.

TRANSFERS TO THIRD COUNTRIES
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this occurs as part of the use of third-party services or disclosure or transmission of data to other persons or companies, this will only take place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have data processed in a third country if the legal requirements are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level equivalent to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations.

RIGHTS OF THE DATA SUBJECTS
You have the right to request confirmation as to whether or not data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with legal requirements.

In accordance with the statutory provisions, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected.

In accordance with the statutory provisions, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.

You have the right to request that the data concerning you that you have made available to us be received in accordance with the statutory requirements and to request that it be transmitted to other responsible parties.

You also have the right to lodge a complaint with the competent supervisory authority in accordance with the statutory provisions.

RIGHT OF WITHDRAWAL
You have the right to revoke your consent with effect for the future.

RIGHT OF OBJECTION
You can object to the future processing of data concerning you at any time in accordance with the statutory provisions. The objection can be made in particular against processing for direct marketing purposes.

COOKIES AND RIGHT OF OBJECTION TO DIRECT MARKETING
“Cookies” are small files that are saved on users’ computers. Different information can be saved within cookies. A cookie is primarily used to save information about a user (or the device on which the cookie is saved) during or after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can save, for example, the contents of a shopping cart in an online shop or a login status. Cookies that remain saved even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved if users visit the site several days later.The interests of users can also be stored in such a cookie and used for reach measurement or marketing purposes. Cookies that are offered by providers other than the controller who operates the online service are referred to as "third-party cookies" (otherwise, if they are only their cookies, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and explain this in our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online service.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US websitehttp://www.aboutads.info/choices/ or the EU sidehttp://www.youronlinechoices.com/ Furthermore, cookies can be blocked by deactivating them in the browser settings. Please note that in this case, not all functions of this website may be available.

DELETION OF DATA
The data we process will be deleted or restricted in accordance with legal requirements. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention periods that prevent deletion.

If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

CHANGES AND UPDATES TO THE PRIVACY POLICY
We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

BUSINESS-RELATED PROCESSING
In addition, we process

- Contract data (e.g., subject matter of the contract, term, customer category).

- Payment data (e.g., bank details, payment history)

from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT
We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as to pay for and deliver them or execute them.

The data processed includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services.We use session cookies to store the shopping cart contents and permanent cookies to store the login status.

The processing is carried out to fulfill our services and carry out contractual measures (e.g. carrying out order processes) and to the extent that it is required by law (e.g. legally required archiving of business transactions for trade and tax purposes). The information marked as required is necessary to establish and fulfill the contract. We only disclose the data to third parties in the context of delivery, payment or within the scope of legal permissions and obligations, as well as if this is done on the basis of our legitimate interests, about which we inform you in this data protection declaration (e.g. to legal and tax advisors, financial institutions, freight companies and authorities).

Users can optionally create a user account, in particular where they can view their orders. During registration, the required mandatory information is communicated to users. User accounts are not public and cannot be indexed by search engines. If users cancel their user account, their data relating to the user account will be deleted, unless retention is necessary for commercial or tax law reasons. Information in the customer account remains until it is deleted and then archived in the event of a legal obligation or our legitimate interests (e.g. in the event of legal disputes). It is the responsibility of users to save their data in the event of cancellation before the end of the contract.

When registering and re-registering, as well as using our online services, we save the IP address and the time of the respective user action. The data is saved on the basis of our legitimate interests, as well as the user's interests in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.

Deletion occurs after expiry of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations from contracts with customers), whereby the necessity of retaining the data is reviewed every three years; in the case of retention due to statutory archiving obligations, deletion occurs after these expire.

EXTERNAL PAYMENT SERVICE PROVIDERS
We use external payment service providers through whose platforms users and we can carry out payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full ), Klarna (https://www.klarna.com/de/datenschutz/ ), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/ ), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/ ), Visa (https://www.visa.de/datenschutz ), Mastercard (https://www.mastercard.de/de-de/datenschutz.html ), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html )

As part of the fulfillment of contracts, we use payment service providers on the basis of Art. 6 (1) (b) GDPR. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 (1) (f) GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means:We do not receive any account or credit card-related information, only information confirming or rejecting the payment. The payment service provider may transmit the data to credit agencies. This transmission is for the purpose of checking identity and creditworthiness. Please refer to the terms and conditions and data protection notices of the payment service providers.

The terms and conditions and data protection notices of the respective payment service providers apply to payment transactions and can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert revocation, information and other rights of those affected.

CONTACT US
When you contact us (e.g. via contact form, email, telephone or via social media), the user's details are processed to process the contact request and its handling in accordance with Art. 6 Paragraph 1 Letter b. (within the framework of contractual/pre-contractual relationships), Art. 6 Paragraph 1 Letter f. (other inquiries) GDPR. The user's details can be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.

We delete the requests if they are no longer required. We check the necessity every two years; statutory archiving obligations also apply.

NEWSLETTER
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We only send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. In addition, our newsletters contain information about our products and accompanying information (e.g. safety instructions), offers, promotions and our company.

Double opt-in and logging: Registration for our newsletter is carried out using a so-called double opt-in process. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register using someone else's email address. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name so that we can address you personally in the newsletter.

The newsletter is sent and its associated performance measurement is based on the consent of the recipient in accordance with Art. 6 Para. 1 lit. a, Art. 7 GDPR in conjunction with Section 107 Para. 2 TKG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 Para. 1 lit. f. GDPR in conjunction with Section 107 Para. 2 and 3 TKG.

The registration process is logged on the basis of our legitimate interests in accordance with Art. 6 (1) (f) GDPR.We are interested in using a user-friendly and secure newsletter system that serves our business interests as well as meets the expectations of users and also allows us to provide evidence of consent.

Cancellation/Revocation - You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

Subscribe to our email newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter will be used exclusively for the purposes of advertising via the newsletter.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range to those you have already purchased. In accordance with Section 7 Paragraph 3 of the German Act Against Unfair Competition (UWG), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Paragraph 1 Letter f of GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You will only incur transmission costs in accordance with the basic rates.After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

newsletter delivery via Klaviyo

Our e-mail newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/ ), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Paragraph 1 Letter f of GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there. Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them directly or to pass it on to third parties. To protect your data in the USA, we have a data processing agreement with Klaviyo in which Klaviyo undertakes to protect our users' data, to process it on our behalf in accordance with its data protection regulations and in particular not to pass it on to third parties.

You can view Klaviyo’s privacy policy here: https://www.klaviyo.com/privacy

Product availability notification by email

If we offer the option of informing you by email about the time of availability for selected, temporarily unavailable items in our online shop, you can sign up for our email notification service for product availability. If you sign up for our email notification service for product availability, we will send you a one-time message by email about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing other data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification once you have expressly confirmed to us that you consent to receiving such a message. We will then send you a confirmation email asking you to confirm that you wish to receive such a notification by clicking on a corresponding link. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR. When you register for our email notification service for product availability, we save your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service for product availability is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the email notification service for product availability at any time by sending a corresponding message to the person responsible named above.After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

The shipping service provider can use the recipients' data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the sending and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them directly or to pass the data on to third parties.

NEWSLETTER - SUCCESS MEASUREMENT
The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or from the server of a shipping service provider if we use it. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider, if used, to observe individual users. The evaluations are much more used to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Unfortunately, a separate revocation of the success measurement is not possible; in this case, the entire newsletter subscription must be canceled.

HOSTING AND EMAIL DELIVERY
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email sending, security services and technical maintenance services, which we use for the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing contract).

GOOGLE TAG MANAGER
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offering, for example). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines:https://www.google.com/intl/de/tagmanager/use-policy.html .

GOOGLE ANALYTICS
We use cookies on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f.DSGVO) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with other services related to the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the user's IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website and from processing this data by downloading and installing the browser plug-in available under the following link:http://tools.google.com/dlpage/gaoptout?hl=de .

For further information on data usage by Google, setting options and objection options, please see Google’s privacy policy (https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).

Users’ personal data will be deleted or anonymized after 14 months.

GOOGLE UNIVERSAL ANALYTICS
We use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a Google Analytics process in which user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of various devices (so-called “cross-device tracking”).

FACEBOOK PIXEL, CUSTOM AUDIENCES AND FACEBOOK CONVERSION
Due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within our online offering.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

With the help of the Facebook pixel, Facebook is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g.Interests in certain topics or products, which are determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy:https://www.facebook.com/policy . Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section:https://www.facebook.com/business/help/651294705016616 .

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of ads are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions there for the settings for usage-based advertising:https://www.facebook.com/settings?tab=ads The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page (http://optout.networkadvertising.org/ ) and additionally the US website (http://www.aboutads.info/choices ) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/ ) contradict.

ONLINE PRESENCE IN SOCIAL MEDIA
We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users, as it could, for example, make it more difficult to enforce user rights. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they are thereby obliged to comply with EU data protection standards.

Furthermore, user data is usually processed for market research and advertising purposes. For example, user profiles can be created from the user's usage behavior and the resulting interests. The user profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the user's interests. For these purposes, cookies are usually stored on the user's computers in which the user's usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles regardless of the devices used by the user (especially if the users are members of the respective platforms and are logged in to them).

The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users in accordance with Art. 6 (1) (f) GDPR. If users are asked by the respective platform providers to consent to the data processing described above, the legal basis for the processing is Art. 6 (1) (a) and Art. 7 GDPR.

For a detailed description of the respective processing and the objection options (opt-out), we refer to the information provided by the providers linked below.

In the case of requests for information and the assertion of user rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

- Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) based on an agreement on joint processing of personal data - Privacy Policy:https://www.facebook.com/about/privacy/ , especially for pages:https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out:https://www.facebook.com/settings?tab=ads andhttp://www.youronlinechoices.com , Privacy Shield:https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .

- Google/YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy:https://policies.google.com/privacy , Opt-Out:https://adssettings.google.com/authenticated , Privacy Shield:https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active .

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/Opt-Out:http://instagram.com/about/legal/privacy/ .

- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy:https://twitter.com/de/privacy , Opt-Out:https://twitter.com/personalization , Privacy Shield:https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active .

- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/Opt-Out:https://about.pinterest.com/de/privacy-policy .

- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policyhttps://www.linkedin.com/legal/privacy-policy , Opt-Out:https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out , Privacy Shield:https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active .

- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Privacy Policy/Opt-Out:https://privacy.xing.com/de/datenschutzerklaerung .

- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy/Opt-Out:https://wakelet.com/privacy.html .

- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy/Opt-Out:https://soundcloud.com/pages/privacy .

INTEGRATION OF THIRD PARTY SERVICES AND CONTENT
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use content or service offerings from third-party providers within our online offering in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

VIMEO
We can embed videos from the “Vimeo” platform provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy:https://vimeo.com/privacy .We would like to point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy ) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de ) or Google's settings for data usage for marketing purposes (https://adssettings.google.com/ ).

YouTube
We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy:https://www.google.com/policies/privacy/ , Opt-Out:https://adssettings.google.com/authenticated .

GOOGLE RECAPTCHA
We integrate the function for detecting bots, e.g. when entering data in online forms ("ReCaptcha") from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection declaration:https://www.google.com/policies/privacy/ , Opt-Out:https://adssettings.google.com/authenticated .

GOOGLE MAPS
We integrate the maps of the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, IP addresses and location data of users, which are not collected without their consent (usually carried out as part of the settings on their mobile devices). The data may be processed in the USA. Data protection declaration:https://www.google.com/policies/privacy/ , Opt-Out:https://adssettings.google.com/authenticated .

USE OF FACEBOOK SOCIAL PLUGINS
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

This may include content such as images, videos or texts and buttons that allow users to share content from this website within Facebook. The list and appearance of the Facebook social plugins can be viewed here:https://developers.facebook.com/docs/plugins/ .

If a user calls up a function of this website that contains such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the website by the user. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects using this plugin and therefore inform users according to our level of knowledge.

By integrating the plug-ins, Facebook receives the information that a user has accessed the corresponding page of the online offering. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plug-ins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. If a user is not a member of Facebook, it is still possible that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook's privacy policy:https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about him or her via this online service and link it to his or her member data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings:https://www.facebook.com/settings?tab=ads or via the US sitehttp://www.aboutads.info/choices/ or the EU sidehttp://www.youronlinechoices.com/ The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

TWITTER
Functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offering. This can include content such as images, videos or texts and buttons with which users can share content from this online offering within Twitter.

If the users are members of the Twitter platform, Twitter can assign the access to the above-mentioned content and functions to the users' profiles there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Privacy Policy:https://twitter.com/de/privacy , Opt-Out:https://twitter.com/personalization .

INSTAGRAM
Functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into our online offering. This can include content such as images, videos or texts and buttons with which users can share content from this online offering within Instagram. If users are members of the Instagram platform, Instagram can assign the access to the above-mentioned content and functions to the users' profiles there. Instagram privacy policy:http://instagram.com/about/legal/privacy/ .